I love the idea: author uses authentic vintage photos and weaves a story around them. The effect of the book relies heavily on the photos (and a few letters) though, without which it wouldn't be as enchanting. There are times when it's like he just pulled that character out of thin air and made up a few requisite sentences or paragraphs of backstory just to support the photo and be able to work it into the narrative. But at least he chose the perfect genre, this mesh of fantasy/surreal/horror, to do it in. It kinda works.